PromotionStep Company Blog

While artificial intelligence algorithms are still in their cradle stage of development, major search engines have adopted a method of sites’ indexing involving a different type of intellect activity. What is beyond search engine crawlers’ power, can always be performed by Internet users and makers. Among numerous filters search engines employ to select and classify sites, there are very few of those, executed by webmasters themselves. Link partner selection, is probably the most responsible and crucial of all them.

The old proverb says “Content is Power”, but the role of backlinks is now so vital, that it has become another powerful means driving your site to the desired top 10. For a search engine optimization rookie, gathering links might turn out to be a serious challenge...

The need and the speed of information exchange in the modern world has reached those volumes, that allow us to speak about a new era of Internet development, making it suitable to sum up what we have witnessed and what we are to see in the near future. As new technologies and techniques are coming up, the attitude to the Internet also changes, requiring timely steps to be taken to stand the test of time and new trends. In this posting you will read basic characteristics of phenomena named web 1.0, web 2.0 and web 3.0.

In 1989 Tim Berners-Lee and his colleagues suggested the programming language for World Wide Web, which was implemented and initiated the development of what today is known as Internet. As the Internet developed, Web 1...

I was forced to carry out this relatively simple search engine relevancy test after one incident: when my wife kept browsing through multiple websites generated by search engines and still could not find what she was looking for, wasting a good part of her Saturday evening. Frankly, I was in two minds while thinking whether I should pick up a low competition keyword or a high competition – but I finally decided to take a VERY competitive word to check where all these Page Ranks, Links, Artificial Intelligence algorithms would bring us to? I selected 4 Search Engines for my test: Google, Yahoo, MSN, AskJeeves. Having done so, I turn off all my search engine optimization knowledge and just turn into a regular internet user who wants to buy… one of those new thing called “satellite radio” ...

I was forced to write this post as I we are getting more and more link exchange offers through e-mail, cautioning us not to consider it as spam. What should be considered as e-mail spam and what should not in regards to link request e-mail. Let us answer these questions that are destined to come up sooner or later for virtually every e-mail user.

Even though, the number of resources, dedicated to link exchange gradually increases, there are still reasons why webmasters might contact another site’s owner directly. The thing is that such link exchange directories might have a very limited or no sites at all that belong to a category in need. Whereas the more thematic the link partner’s website is – the higher the value of the link...