PromotionStep Company Blog

There are right ways to do SEO service and lots of wrong ways to do SEO service. There are all sorts of philosophical debates on the subject but in fact the most basic actions are often overlooked. We’ve gotten to the point that we often do more harm than good unintentionally.

Looking at the overall picture there are certain practices that will get your site penalized, even if such practices worked in the past.

First, the popularity of guest blogging has turned south. What used to be a fun and engaging activity has now been seen by the search engines as spammy and just another trick at link building. This is why in the copywriting community, the most valuable of services that a marketer needs, the talk is about higher quality in work, lest spammy copy, and just overall excellence...

With the rise in popularity of social media, influencers and third party content, brands are clamoring to figure out a marketing strategy that intuitively incorporates these new marketing formats in order to obtain a competitive edge.  One of the most popular ways brands are aligning with influencers is through brand ambassadorships.

With so many influencers showcasing large followings and a steady stream of content, it can be confusing as to which influencer would best represent your brand. Here are four simple tips on how to pick the right influencer for your brand:

1. Profile – A good brand ambassador is an influencer with a decent following who has been creating content for at least a few years. A decent following ranges from 5,000 to over a 1 million subscribers...

When Google finally withdrew its Pagerank in April, 2016 webmasters, link brokers and SEOs across the globe lost a simple method to assess a website inbound links score and popularity. And because the energy conservation law works at its best, everybody wanted and expected smth to substitute the Pagerank toolbar. That is when most of us were hooked by DA (Domain Authority) and PA (Page Authority) introduced by MOZ, one of the most influential marketing analytics platform. Meanwhile, if you put “=” between Pagerank (and trustworthiness of the website in general) and Domain Authority – you are making the worst SEO mistake imaginable.

Every online business owner and his SEO team dream about getting top rankings in the Search Engines. There is no shortcut to building online authority, brand awareness and positive reputation; however myths on achieving good rankings at no time are endless. One of the latest hypes are the traffic bots – human emulators of Search Engines able to increase CTR and ultimately the rankings. How good Search Engines are in fighting those fake clicks? And do those traffic bots indeed influence rankings? Let’s review top traffic bots and see their potential strengths and weaknesses.

Being meticulous and nitpicking is not a bad trait by itself, as long as it comes in the right time and not too frequent. Dealing with a copywriter (searching for one, proofreading or setting up requirements) may not always be a pleasant experience if you have no strict rules of what should be included in the article you order, if you are not giving precise guidelines or state your requirements. I have put together the list below virtually on the fly years ago but it is still as good as it used to be. Here is what I think a good article is.

A quality article or post grounds on decent research work ending up in the use of precise:

– places
– dates
– people’s names
– quotes
– recent news or events
– statistics

Occasionally I do some copywriting work by myself just to have a better understand...

One day you open your favorite SEO tool dashboard and it shows a large number of fresh incoming links. But don’t be too proud of yourself and your SEO efforts – unless you know the exact reason for turning so famous online (like, Google revealed last night, that YOU are the unnamed Googler, who replaced Matt Cutts – the head of web spam) you should check all the incoming links thoroughly and in most cases prepare yourself for a tiresome work on updating your Disavow file(s). If you promote a website in highly competitive industry the number of the incoming links worth disavowing is going to be endless, that is why one day you start Googling for the disavow compilations (while search engines are perfectly aware of any of them). Below please find another list I put together this week.

The l...