Recent Google PR update brought many discussions regarding Page Rank’s and back link indexation algorithms’ alternations. The most striking piece of news would certainly hit link sellers and buyers since the search engine giant edited and adjusted the Page Rank of some websites with the help of its webmasters. Link purchase is the fastest way to acquire strong back links and achieve top SERPs. Even though it has little to do with actual website popularity, traffic volume and rankings, many webmasters still care about their PR and PR of the websites where their link may appear. Some of the changes are believed to be the following:

1. Human edited PR is now only applicable for well-known resources that can considerably influence any website SERP. Some websites witnessed their sites PR went down from 9 to 7, 7 to 5, 5 to 3. This is a clear message from Google that no link sharp practice will be tolerated.

2. Another Google algorithm change regards the relevancy of an outbound link towards the page, site overall content. In other words – if you want a worthy high PR link – go with the major players in your sector (in other words, competitors).

3. Your link position. Google is working more and more on weighing your link in dependency to its position on the page and in regards to other links. Should the letter be grouped, united in categories (particularly titled “Sponsored” or “Link Section”) – this will cause link purchase suspicion.

These are only the major open to public changes that are discussed at the webmaster forums, some other algorithm alternations are becoming the property of a narrow circle of seo specialists. What is obvious is that today’s website promotion involves more and more human-edited work on personalizing your website and making its content organically constrained, demonstrating for another time that visitor-friendly website is welcomed by search engines as well.

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