Category SEO / SEM

Semantics. Some Aspects of On-site Optimization

Today’s Internet is a unique borderless depository of knowledge that allows a most affordable answer for virtually any question. Practice shows that at the moment no more than quarter of all Internet users are capable of effective and correctly use search engine machines. In many cases people get absolutely useless information as the result of their 1 – 2 keywords queries. Even though the search engine algorithms are more sophisticated today than ever, they are still based on elementary principles, catered for most popular keywords and keyword clusters. Our experiment in the “Search engine relevancy. 10 years of search engine researches: What do we get?” article proves that some multikeyword queries are tough cookies for existing search engines.

Correct and meaningful search would ...

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Short Guide on How to Choose a Reliable Link Partner

While artificial intelligence algorithms are still in their cradle stage of development, major search engines have adopted a method of sites’ indexing involving a different type of intellect activity. What is beyond search engine crawlers’ power, can always be performed by Internet users and makers. Among numerous filters search engines employ to select and classify sites, there are very few of those, executed by webmasters themselves. Link partner selection, is probably the most responsible and crucial of all them.

The old proverb says “Content is Power”, but the role of backlinks is now so vital, that it has become another powerful means driving your site to the desired top 10. For a search engine optimization rookie, gathering links might turn out to be a serious challenge...

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Search engine relevancy. 10 years of search engine researches: What do we get?

I was forced to carry out this relatively simple search engine relevancy test after one incident: when my wife kept browsing through multiple websites generated by search engines and still could not find what she was looking for, wasting a good part of her Saturday evening. Frankly, I was in two minds while thinking whether I should pick up a low competition keyword or a high competition – but I finally decided to take a VERY competitive word to check where all these Page Ranks, Links, Artificial Intelligence algorithms would bring us to? I selected 4 Search Engines for my test: Google, Yahoo, MSN, AskJeeves. Having done so, I turn off all my search engine optimization knowledge and just turn into a regular internet user who wants to buy… one of those new thing called “satellite radio” ...

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Link Exchange E-mail: Another Spam?

I was forced to write this post as I we are getting more and more link exchange offers through e-mail, cautioning us not to consider it as spam. What should be considered as e-mail spam and what should not in regards to link request e-mail. Let us answer these questions that are destined to come up sooner or later for virtually every e-mail user.

Even though, the number of resources, dedicated to link exchange gradually increases, there are still reasons why webmasters might contact another site’s owner directly. The thing is that such link exchange directories might have a very limited or no sites at all that belong to a category in need. Whereas the more thematic the link partner’s website is – the higher the value of the link...

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