When Google finally withdrew its Pagerank in April, 2016 webmasters, link brokers and SEOs across the globe lost a simple method to assess a website inbound links score and popularity. And because the energy conservation law works at its best, everybody wanted and expected smth to substitute the Pagerank toolbar. That is when most of us were hooked by DA (Domain Authority) and PA (Page Authority) introduced by MOZ, one of the most influential marketing analytics platform. Meanwhile, if you put “=” between Pagerank (and trustworthiness of the website in general) and Domain Authority – you are making the worst SEO mistake imaginable.

One day you open your favorite SEO tool dashboard and it shows a large number of fresh incoming links. But don’t be too proud of yourself and your SEO efforts – unless you know the exact reason for turning so famous online (like, Google revealed last night, that YOU are the unnamed Googler, who replaced Matt Cutts – the head of web spam) you should check all the incoming links thoroughly and in most cases prepare yourself for a tiresome work on updating your Disavow file(s). If you promote a website in highly competitive industry the number of the incoming links worth disavowing is going to be endless, that is why one day you start Googling for the disavow compilations (while search engines are perfectly aware of any of them). Below please find another list I put together this week.

The l...

Just got this funny e-mail:

Looks like the last breath of a starving Indian / Pakistani webmaster (mainly, these has been offering me cheap blogpost links particularly obsessively since the beginning of 2012), who owns a thousand websites offering cheap links and blogposts but these are no more in demand…

Meanwhile, we remind that in January, 2014 Matt Cutts announced that guest blogpost links are no more an SEO tool for promotion, but rather a trash to get rid of unless one wants to look dirty to Google…

Today Google considers seo as a means of improving a website in all possible directions by praising the websites optimized the right way with clear hierarchy, clever HTML code, reliable hosting, unique content (not only textual, but also photo and video), easy social media interaction facilities and keeps a close eye on your brainchild by offering one of the most elaborate traffic tracking tools called Google Analytics. Google encourages the owner to provide more information about the company and the owner with Google Maps and Google + accounts and thus reveal your personality and responsibility to the end user...

Can’t but share a funny video dedicated to the latest Penguin Update issued by Google.

If seriously Google Penguin update is all about NOT MAKING MISTAKES that cause bans, penalizing or a specific filter applied to your website. Naturally, each of us would like to know exactly what Google considers a mistake (that is what I call overoptimisation or unnatural seo techniques). What we have today is lack or decreasing number of effective tools for seo and a sharp need to distinguish between what works and what does not. Some methods are becoming openly dangerous and unacceptable if you are serious about bringing your website to top positions.

Getting hundreds of links overnight promised by some seo companies might sound fantastic to a layer man but any seo expert knows that it is a shortway ...