With the rise in popularity of social media, influencers and third party content, brands are clamoring to figure out a marketing strategy that intuitively incorporates these new marketing formats in order to obtain a competitive edge.  One of the most popular ways brands are aligning with influencers is through brand ambassadorships.

With so many influencers showcasing large followings and a steady stream of content, it can be confusing as to which influencer would best represent your brand. Here are four simple tips on how to pick the right influencer for your brand:

1. Profile – A good brand ambassador is an influencer with a decent following who has been creating content for at least a few years. A decent following ranges from 5,000 to over a 1 million subscribers...

Being meticulous and nitpicking is not a bad trait by itself, as long as it comes in the right time and not too frequent. Dealing with a copywriter (searching for one, proofreading or setting up requirements) may not always be a pleasant experience if you have no strict rules of what should be included in the article you order, if you are not giving precise guidelines or state your requirements. I have put together the list below virtually on the fly years ago but it is still as good as it used to be. Here is what I think a good article is.

A quality article or post grounds on decent research work ending up in the use of precise:

– places
– dates
– people’s names
– quotes
– recent news or events
– statistics

Occasionally I do some copywriting work by myself just to have a better understand...

There are right ways to do SEO service and lots of wrong ways to do SEO service. There are all sorts of philosophical debates on the subject but in fact the most basic actions are often overlooked. We’ve gotten to the point that we often do more harm than good unintentionally.

Looking at the overall picture there are certain practices that will get your site penalized, even if such practices worked in the past.

First, the popularity of guest blogging has turned south. What used to be a fun and engaging activity has now been seen by the search engines as spammy and just another trick at link building. This is why in the copywriting community, the most valuable of services that a marketer needs, the talk is about higher quality in work, lest spammy copy, and just overall excellence...

We all know that you often get exactly what you pay for. This is equally true for copywriting, which is something that is very poorly understood. If you pay very little when you outsource your copywriting, then you can expect very little quality in return. This basically means that you have thrown your money away, even if it was just a little bit of money.

Why Quality Copywriting Should Be Your Top Priority

If the content on your website is thin, irrelevant or repeats itself, Google will frown upon your actions. In fact, they may just frown so much on what you did that they end up penalising you, meaning you actually lose some of your authority. Additionally, people simply won’t be interested in your site at all.

Sure, once upon a time, content wasn’t important at all...