Category ASO

App Store Optimization: Myths & Facts

How to optimize an app

Just like search engines you have been using for years, Appleā€™s iTunes App Store (launched on July 10, 2008) as well as Google Play Store (March, 2009) and Windows Stores (February, 2012) use a certain algorithm to rank applications higher or lower. Even though the exact ranking factors are not publicly available, ASO (App Store Optimization) experts distinguish two major workflow directions:

Keyword Optimization:

  • Selected and used keywords
  • Meta data that comes with an APP (Meta Title and Meta Description)

Asset Optimization:

  • App icon, screenshots and the preview video
  • Advertising at the third party websites and networks
  • App downloads and engagement rate
  • App search by the exact name
  • Reviews and ratings

Meanwhile, Apple claims they have had the busiest sales month in their whole his...

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