Today, I want to tell you a bit about search engine ranking algorithms’ history and what we should probably expect in the future. Hopefully, this article will help you to optimize your site in advance and secure its visibility in the near and distant future. Let’s start with the aims and problems search engines have been facing.

Before Internet became available and accessible to the major part of the world there was a comparatively small number of personal and business websites, low keyword competition and even a smaller number of websites with well-done on-site optimization. At that time the webmaster could specify Meta keywords, Meta Title and URL structure to rank well for his keywords...